
Photography by Jenna Marie Wakani
See the Joe Fresh Spring 2013 collection photos »
After a quick, swinging 1960s op-art themed projection set the tone,
the tent at World MasterCard Fashion Week in Toronto erupted in genuine
cheers, even hoots, as model legend
Pat Cleveland
minced down the runway in her sprightly half-dance, half-strut. In town
to lend star power to the Canadian premiere of the documentary
Versailles ’73, Cleveland stole the whole
Joe Fresh shebang—it didn’t really matter what she was wearing. The army of other models (including
Meghan Collison and
Grace Mahary)
showed off loads of things we’ll want to wear in ‘60s-mad Spring 2013:
mini shift dresses, trapeze jackets, illusion dots and op-art prints in
fabrics that are definitely of this century (neoprene, now a familiar
Joe Fresh signature, perforated faux-leather, a fabric seemingly
textured to resemble lizard skin). White, black, silver and sky blue
were the only colours in the sky, with a small golden punctuation mark
at the end in the form of a mixed metallic doily dress and foil painted
denim—an update to fall’s waxed jeans we’re all obsessed with. Joe
Fresh’s shoe designers came up with round-toed, white mesh heels,
perforated pointy Mary-Janes and a chunky, pointed
Céline-like
pump, best in that baby blue. Pat Cleveland took her time leading and
then falling behind her youthful colleagues in the finale, neither she
nor we wanting her moment in the limelight to end.